You may not know what mercaptan is, but you would probably be dead without it. I thought about this while watching a documentary on a boon town in Texas, during the Depression, which was literally the only place in the country with jobs. Sorry, green energy fans, but it was all because of fossil fuels. Now what I did not know was that natural gas was a biproduct of oil exploration. And I certainly did not know that they did not know what to do with it so they burnt it off, on site. Then they discovered that it could provide heat. So they pumped it into their brand new school, providing them with free heat. No good deed…
The school filled with gas, someone lit something, and the school blew up, literally, and fell back down where it had previously been standing. Some 300 students, teachers and staff died. Mercaptan was the solution. It was safe, had no impact on the efficiency of the gas and, most importantly, provided an odor that people could smell when there was a leak.
I have had two job seekers contact me in the last week or so. Neither understood why they were getting no calls, not even from recruiters.
The first had what is called a “functional” resume. The “function” seems to be unemployment. Those are the resumes that don’t include the names of employers or, if they do, they do not include the dates of employment. Two very large red flags. The first means that the applicant is afraid of what the employer(s) might say about them. But, as far as I am concerned, the second is far more serious: No dates means the person can’t keep a job. I don’t submit candidates who can’t keep a job. So when I see a functional resume, I move on. And the few times I didn’t, I should have. If you have a “functional” resume, please don’t contact me.
The second was as serious, but in a totally different way. He had a decent resume. He actually has had a few interviews. But he has had no offers. Why? I believe it is because he is running after employers instead of having them run after him. Put differently, he did not stand out. There was nothing special about him.
Just as the presence of natural gas must be known, so too must your presence. And today, it’s easy. It’s called “social media.” It is what we are doing right now. It can be what gets you found or what makes you stand out from your competition.
Now let’s be honest: I have been doing this for at least a decade and probably longer. (I was one of the first to sign-up for LinkedIn.) I actually track this: between my social media sites, my blog (www.employmentedification.com), and the blog on my website (www.hsstaffing.com) I have over 46,750 followers, and my posts on LinkedIn, which I share on all my social media sites, have been read over 430,000 times. I hide from no one. You may not always like what I write, but you know I write!
Personally, I act identically on all my social media platforms. I have seen, blocked and rejected candidates/individuals who act professionally on LinkedIn, but like idiots on Facebook, lunatics on Twitter, and morons on Parler. How can I possibly work with someone like that or submit a client to them? Who will they be getting? The LinkedIn professional or the Facebook psychopath? I can’t afford to take the risk and neither can any employer. Social media is a public forum and you have to behave properly in public at all times.
So how do you get employers to run after you? Write long posts on LinkedIn. Write updates/comment/tweets/parleys on LinkedIn, Facebook, Twitter and Parler. Read what others post. Comment on them, but always be professional. Never be insulting. Don’t argue; ask. Engage people, including those with whom you disagree, in conversation but always do so on a high level. Let employers see that you not only know your stuff, but know how to behave.
And don’t just share your own writings. Share articles. Comment on them. Explain what you like and with what you disagree. Become known as a source for important writings (articles, etc.) on your profession.
I guarantee you, that 47,750 people will not read this article. I guarantee you, if you are an average person, you will probably get a couple of dozen reads on whatever you publish on-line. Who cares? All you need is the one person who will be so impressed that they will help move your career, or business, forward.
One last point: Remember to share you articles, etc., with your LinkedIn and Facebook groups. Even if they are not, strictly speaking, profession-related, someone in those groups may know the person you will want to meet. Don’t keep yourself a secret. Be the best known professional not the best known secret in your industry. Remember, in business it is always best to be the hunted and not the hunter.