Is Stress Exasperating Your Job Search?

January 14, 2016 – 8:30 – 10:00 AM  Cost: $10.00
The Gunnet-Shoval Group
630 Fifth Avenue, Suite 2000, New York, NY   (Across from St.  Patrick’s Cathedral.)

Stress is the combination of a perceived threat — whether real or imagined — and one that feels beyond control.  Few things are more stressful than coping with unemployment.  Few things are more dangerous to conducting a successful job search than allowing stress to overcome you.  There are, however, ways to take control of your stress thus preventing it from taking control of you.

On January 14, Drs.  Karyn Gunnet-Shoval and Bruce Hurwitz will conduct a 90-minute workshop designed to help participants manage job search-related emotion and replace it with logical and purposeful decision making.

This event is limited to the first 20 people to register, so register today!

Feel free to bring your own hot beverage and breakfast.  All attendees will receive a free copy of the e-book edition of Bruce Hurwitz’s book, A Hooker’s Guide to Getting a Job: Parables from the Real World of Executive Recruiting and Career Counseling.

Meet the Speakers

Karyn Gunnet-Shoval, Ph.D., of The Gunnet-Shoval Group, coaches companies, executives, Human Resources professionals, and individuals to create a culture of improved stress management.  With fellowship experience in stress-related issues and interventions at Yale School of Medicine, and a Ph.D.  in Counseling Psychology, Karyn understands stress and stress management. As an executive coach, Karyn coaches businesses, HR teams, attorneys, business executives, professors and other professionals and their clients to better manage the stress of time management, clients and colleagues, communications, among other issues.  Working as a Group Leader with employees of a company or nonprofit, Karyn tailors stress management coaching to fit individual and company needs.  Participants develop skills to enhance confidence, happiness, productivity and effectiveness.  And as a Human Resources trainer, she works with HR professionals in the area of stress management, leading workshops and seminars and creating company plans.  Supervisors report improved employee happiness, attendance and productivity.

Bruce A.  Hurwitz, Ph.D., President and CEO of Hurwitz Strategic Staffing, Ltd., whose mission it is to promote the hiring of veterans, has been an executive recruiter since 2003.  The author of Success! As Employee or Entrepreneur and A Hooker’s Guide to Getting a Job: Parables from the Real World of Career Counseling and Executive Recruiting, he is a recognized authority on career counseling, recruitment, and employment issues, having been cited in over 600 articles, appearing in close to 400 publications, across the United States and in 23 foreign countries.  Bruce is an honors graduate of the Hebrew University of Jerusalem from where he obtained his doctoral degree in International Relations, majoring in International Law.  He is the author of over 120 publications including peer-reviewed books, journal articles and reviews, as well as newspaper and magazine contributions.  In addition to serving as an Ambassador for the Manhattan Chamber of Commerce and hosting their weekly podcast, The Voice of Manhattan Business, since January, 2015, he has been a member of their Board of Directors and Co-Chair of their Entrepreneurs Network.  He has a total of over 51,000 followers to his posts on LinkedIn Pulse and his own blog, Employment Edification, as well as his YouTube videos/webinars and on Twitter.  He also hosts his own podcast, Bruce Hurwitz Presents!


5 Simple Rules for Succeeding at Job Fairs

I have attended well over a dozen job fairs since I started my company five years ago. Every year I attend fewer and fewer. Now I am down to one. For me, they are a waste, because attendees do not know what to do. So let me give job seekers a few simple rules to make job fairs beneficial.

1)  First and foremost, set reasonable expectations. CEO positions are not presented at job fairs. Entry- and mid-level positions are what you will find. There will be scores, possibly hundreds, and maybe (for me it was a job fair for veterans) thousands of attendees. A meaningful conversation will not take place. The most that you can hope for is to receive an application form and drop off your resume (although most will want it e-mailed).

2)  Look like a professional. It boggles the mind how many people go to job fairs dressed like they are on their way to the mall. Dress like a professional. When you are at a job fair, you are marketing you! The way you market yourself tells an employer everything they need to know about how you will market them!

3)  Follow-up. Always take the business card of the person you meet. Always write on the back of it something they told you specifically about their company. If they asked you to e-mail them your resume, do it that day. When you send the resume, mention what they told you, what you wrote on the back of their card, so that they know you were listening and that you are not sending them a form e-mail.

4)  Build your network. Even if you are not interested in any of the positions they are promoting, that does not mean there are not others or that there won’t be others in the future. A job fair is a great way to build your network. Send an e-mail to every employer you meet. Thank them for taking the time to tell you about their company. Tell them you were interested in what they had to say and, as just mentioned, mention what they told you, what you wrote on the back of their card, so that they know you were listening and that you are not sending them a form e-mail. In this case, you want to ask for a 10-minute informational meeting to learn more about their company, industry or profession, as the case may be.

5) Practice your pitch. Lastly, even if the fair is a complete waste of time with no suitable jobs being promoted and no companies for which you would like to work attending, you can still make it worthwhile. Simply practice your pitch. Get used to explaining who you are and in what type of job you are interested. Practice really does make perfect. When you finally meet the right employer, with the right job, you will deliver your pitch with confidence. There is nothing more appealing to an employer than a confident candidate.

10 Rules for Successfully Using LinkedIn

1. Verify the credentials of so-called “experts” by confirming their number of followers and first-degree connections, and viewing their profile.
2. Fraudulent endorsements, and especially recommendations, may lead to legal issues with the FTC or SEC since a profile with a recommendation may be considered an advertisement.
3. It may be illegal for employers and recruiters to view profiles when choosing possible candidates for employment, so focus on location, industry and keywords.
4. Profiles may be viewed once possible candidates have been chosen, so make your profile multi-media and do not include personal information.
5. Posts are the best way to promote yourself and to gauge your level of success by your number of followers, clicks, likes and comments. End posts with a blurb about yourself including links to websites. Include tags to help LinkedIn determine the relevant group in which to feature your post. Once the post has gone live, tweet it to your social media networks using a service such as Make certain that your posts are visible to the general public and not just to your first-degree connections.
6. After your profession in the professional headline, include a notice, such as “Open to New Opportunities” (for job seekers) or your tag line (for a company). If you are not looking for a job, and only representing yourself, only include your profession. Remember, your employer will be able to see this so don’t announce you are looking for a job if you don’t want the boss to know!
7. The more information in your profile, the easier it will be for you to be found.
8. Use your corporate profile to promote corporate activities.
9. Only share professional updates; personal or “cutesy” updates reflect poorly on you as a professional and are not suitable for LinkedIn.
10. The more people in your network the greater your visibility and influence.

Want to learn more?  Come to my presentation at the Science, Industry and Business Library, 188 Madison Avenue (@ 34th Street), New York, NY, Thursday, April 23 at Noon.  I’ll be speaking on  “Using LinkedIn to Get a Job,” but it will also be relevant for entrepreneurs.

Five Steps to Career Change

If there has been one question I have received more than any other during the past few weeks it’s, How do I change careers? My answer: You don’t. Someone else has to do it for you! Why? Because changing careers requires networking. You need help.

Here are my five steps to career change.

First, don’t quit your day job. As difficult as it is to get a new job while unemployed, it is exponentially more difficult to change careers if not presently employed. It’s possible, just more difficult.

Second, research. Find out everything you can about your chosen new career. That way, when you start networking, the people in your chosen career will be impressed with your knowledge.

Third, look at the LinkedIn profiles of the people who have careers similar to the one you want. Pay special attention to their education. If they have a degree or certification that you will require, get it. When choosing the school or program you plan to attend, base the decision not so much on the quality of their classes but on the quality of their job placement services. Then, once you graduate, use them to find internships and, ultimately, jobs.

Fourth, join groups where you will be able to meet persons in your chosen career. Look for mentors. By “mentor” I mean someone who will help guide you in your new career for free. If they charge, they are consultants and you’ll pay a fortune for limited, if any, results. You want someone who will take you under their wings, so to speak, offer constructive criticism and introduce you to the right people.

And fifth, volunteer. It does not matter what the cause is, as long as you truly believe in it. What is most important is that you serve on a committee, or in a role, where your new skills will be utilized and, most importantly, seen by people in your new career or industry. That way they will be able to help you navigate their networks or, ideally, maybe even offer you a job, once they have personally seen the quality of your work.

In conclusion, career changing is not for the shy or the lazy. It takes help and it takes work.


Bruce Hurwitz is an executive recruiter and career counselor.  He is the author of Success! As Employee or Entrepreneur and A Hooker’s Guide to Getting a Job: Parables from the Real World of Career Counseling and Executive Recruiting

How to Write an Effective Resume

Philosophy: Employers will spend 5 seconds scanning a resume to see if a candidate is qualified for a position. They’ll check location, tenure, and specific qualifications (skills, licenses, degrees, etc.). If you pass the five second test, so to speak, then they will start reading. In order to “stop” them from scanning, and to get them to read, you need to begin the resume with “Selected Accomplishments,” 5-6 bullet points highlighting verifiable achievements that tell the employer that you can do the job because you’ve done the job! NEVER include an “Objective” (your objective is to get the job you’re apply for, so why have an “Objective?”), or a “Professional Summary.” No employer cares how great you think you are! By listing media citations, speaking engagements, and awards/honors, you’ll tell the employer that others think you are great. That is what has value.


City, State of Residence

Phone Number – E-mail Address

Selected Accomplishments

  • 5-6 bullet points that emphasize what you have achieved for others

Work Experience

Name of Employer, Location of Employer, Dates of Employment (Most Recent First), Title, Two-three line summary describing the employer, what they do, the size of the company, etc.

  • Bullet points highlighting the key responsibilities


Degrees from accredited schools.

Continuing Professional Education

List any courses taken from non-accredited schools/programs or accredited schools where degrees were not awarded.

Licenses and Certifications

Skills and Languages

Media Citations

Speaking Engagements

Awards and Honors

Professional Memberships

Volunteerism/Community Service

The length of the resume should be at least one page for every 10 years of employment but content is more important than length. A lousy one-page resume will not be read, while a brilliant 10-page resume will.


Don’t forget to take advantage of my year-end career counseling special. Come January, it will be gone!

How to Write an Effective Cover Letter

Philosophy: Employers will not spend more than ten seconds reading a cover letter. You have to show them that you can get to the point, that you are focused, can prioritize, understand business, know what they are looking for and that you are the person for the job. Here’s how you do it:
• If at all possible personalize the letter. If you cannot get the name of the recipient, “Dear Hiring Manager” will suffice. NEVER use “To Whom It May Concern.” That makes it appear to be a form letter.
• In the first paragraph let them know the job you are applying for, when you heard about it and where you saw it advertised. That way they know you can get to the point, that you do not procrastinate, and that you understand that it is important for them to know where they are getting the best bang for their advertising dollars.
• In the second paragraph give them an example of the one thing that you have done in your career that speaks to the job for which you are applying and will convince them to look at your resume. That’s the purpose of the cover letter, to get them to look at the resume. (See my post, “How to Write an Effective Resume.”)
• In the third paragraph, if they ask in the ad, tell them what your salary requirements are. Include “not including benefits” so they know you are flexible.
• In the fourth paragraph, make reference to your resume.
• End politely and be certain your full name, address and contact information appear at the top.
Dear Ms. Smith,
I wish to apply for the position of warehouse manager that I saw advertised in today’s Post.
With my three years experience in the Army overseeing a warehouse stocking thousands of unique items, valued in the hundreds of millions of dollars, I am certain that I will not only be able to fulfill the requirements of the position but to surpass them.
My salary requirements are $50,000, not including benefits.
Attached please find a copy of my resume for your review.
Thank you in advance for your consideration. I look forward to hearing from you.
Your Name
Don’t forget to take advantage of my year-end career counseling special. Come January, it will be gone!

When all candidates are equal, who gets picked?

Every so often I get lucky and I submit to an executive recruiting client candidates who are so good that the client cannot choose between them. Usually it’s between two, but, on occasion, there have been three.

Then I get the phone call. “Bruce, we can’t decide who to choose. What do you advise?”

This one is simple: The best employers know that they have to hire candidates with two qualities. First, the candidate has to be smarter than they are. Why? Because, assuming it’s not an entry level position, if the candidate is not as smart as the employer then the employer is going to have to micromanage which is a waste of time. If the candidate is as smart as the employer, the company will stagnate. But hiring candidates who are smarter than the employer means the employer’s company will grow and prosper.

Second, the candidate has to be liked. They have to be a cultural fit. So if the employer and his staff all feel comfortable hiring either candidate then it all comes down to likeability. So here is the question that always works:

Gather your team together. Don’t have any discussion. Give each person around the table a piece of paper. Ask them the following question: Which candidate would you prefer to be stuck in an elevator alone with for three hours? Have them write the name of the candidate they would prefer and count the votes. All things being equal, that’s the person you hire!


Don’t forget to take advantage of my year-end career counseling special. Come January, it will be gone!