There are plenty of job search sites that promise you quick results. And there are those that promise that they have found the algorithm that will get you your dream job.
I can remember once, when I was home sick with the cold to end all colds, not in any shape to seriously concentrate on anything of value, that I signed up for a webinar on keywords. Laughter, so they say, is the best medicine, and I did feel better after watching the show. It featured a software package which, when you enter in your profession, all the keywords related to that profession appeared in order of importance. Pay the money, get the list, add the keywords, get the interview. And people probably fell for it.
To continue with that example, no mention was given about how to deal with the keywords in an actual interview. You wrote on your resume that you know XYZ. Tell us about your experience. What are you going to say, “I paid for access to an on-line service that said I should include that keyword on my resume, so I did. But I really don’t even know what it means. Is that a problem?”
But the good news is that there is a program you can use that is free. If used properly, it will guide you down the correct path to your next job. It will help you differentiate between the con artists and the knowledgeable professionals who can actually help you. It is so advanced that it cannot be hacked. It never runs out of space. It is constantly being updated.
So sign up for the service. Use it. Trust it. Rely upon it. It is the only endorsement I will make. And here it is.
The human brain.
Bruce Hurwitz is an executive recruiter and career counselor. He has helped scores (thousands if you include attendees at his presentations) of people, including veterans, not only change jobs but, on occasion, change careers. Having successfully transitioned from academia to non-profits to the recruiting industry, he has been there and done that!
Bruce is a recognized authority on job search and career issues, having been quoted in over 700 articles, appearing in some 500 publications, across the United States and in more than 30 foreign countries. His posts on LinkedIn have been read over 330,000 times and have garnered national and international media attention, including television appearances on Fox Business Network and Headline News (CNN).
In addition to serving on the Board of Directors of the Manhattan Chamber of Commerce, he chairs their Entrepreneurs Network, hosts their weekly podcast – The Voice of Manhattan Business – and serves as an Ambassador.
An advocate for the protection of job seekers, visit the homepage of his website, www.hsstaffing.com, to read about questionable offerings of so-called job search assistance companies and to learn about his upcoming speaking engagements.