The Importance of the One Question in a Job Interview

Before going any further, click here to watch the video.


The commercial you just watched is generally considered the best commercial ever made.

In an interview the job applicant will have a chance to ask questions. All job applicants will have the chance to ask questions. The best way to differentiate yourself is by asking the best question. Have you ever wondered how the snow plow driver gets to the snow plow?

What’s your snow plow driver question? Mine is, “Who succeeds here?” because it shows that you understand the importance of corporate culture and you are looking for a long-term commitment.

So, again, what’s your snow plow question? Share!


Bruce Hurwitz is an executive recruiter, career counselor and business advisor. His posts on LinkedIn have been read over a quarter of a million times and have garnered national and international media attention.  In addition to serving on the Board of Directors of the Manhattan Chamber of Commerce, he chairs their Entrepreneurs Network, hosts their weekly podcast – The Voice of Manhattan Business – and serves as an Ambassador. An advocate for the protection of job seekers, visit the homepage of his website,, to read about questionable offerings of so-called job search assistance companies and to learn about his upcoming speaking engagements.