Self-Marketing for Woman

It may not be politically correct to say, but it is nevertheless true:  Women face two obstacles when making presentations, regardless of the context: male prejudice and female jealousy.

It’s human nature.  Literally.  We can’t help ourselves.  The scientists tell us that instantly we decide, based on looks alone, if we like someone.  Our brains can sense microscope face movements.  Subconsciously we reach a decision.

Truth be told, I now a few employers, recruiters and career counselors who all say that they can tell within a couple of seconds if they are going to consider someone for a position.  Looks matter.

But “looks” does not just mean what you are wearing.  It also means body language and tone of voice.  If you look perfect but sound awful, regardless of your words, you will be sending contradictory messages to your audience.  The same is true if your body language, tone of voice and words are on target but you look like something the cat dragged in.

And just to further complicate things, the thing that impacts listeners the least are the actual words a person says.

So if a piece of jewelry, makeup, a poor stance, or an inopportune vocal inflection can defeat a message, how in the world can someone successfully maneuver through the linguistic labyrinth be it for a presentation to a prospective client, a job interview, or a press interview?

To learn the answers, join me and Certified Makeup Artist Ewelina Krupinska, for our joint presentation, Self-Marketing for Women: Effective Presentations from Content to Appearance.  Part of the Manhattan Chamber of Commerce’s MarketingWeekNYC,TM the workshop will take place Friday, July 19, from 3:00 to 4:00 PM at Grace Corporate Park, 255 West 36th Street, 8th Floor, New York, NY.  Pre-registration is required:  http://www.hsstaffing.com/Career_Counseling.html.  Limited space.  Women only!

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